Notes from Invoe
The Buyer’s Notebook
For the people who choose the good stuff.
Ideas for your store, your team, and everything between the buy and the sale.
The latest · Oct 2026
Your next regular might already be looking for something you sell.
Why your brands, your catalog, and your customers need to speak the same language.
Read the story
Find your next read.
12 stories · newest first
From the Founders · · 4 min read
Your next regular might already be looking for something you sell.
Help nearby shoppers find the exact products you carry.
Buying Season · · 8 min read
The 99th Yard Line
What happens to a brand’s product information between the wholesale order and the shop floor—and how to help it make the trip.
Shopify Updates · · 5 min read
Shopify Stores Can Now Deliver Same-Day With DoorDash. Here’s What It Takes.
A look at same-day delivery for independent retailers, and the catalog work behind a new sales channel.
How We Compare · · 5 min read
Leaving Stocky? The Migration Guide for Multi-Brand Shops
Stocky shuts down for good on August 31, 2026.
Shopify Updates · · 5 min read
Every AI Shopping Agent Just Got Access to Your Catalog. Is It Ready?
Your Shopify catalog is now automatically searchable by ChatGPT, Google Gemini, and Microsoft Copilot.
How We Compare · · 2 min read
Invoe vs Stocky: What Happens Before Inventory Hits the Shelf
Stocky is great at counting and forecasting.
How We Compare · · 2 min read
Invoe vs Entering Products Directly in Shopify
Entering products directly in Shopify admin works.
How We Compare · · 2 min read
Invoe vs Importing Products from Faire
Faire's Shopify integration syncs inventory and orders.
From the Founders · · 3 min read
Your Online Catalog Matters, Even If You Never Ship a Box
80% of shoppers check online before visiting in person.
Shopify Updates · · 3 min read
Shopify Winter 2026: What Matters If You Buy From Multiple Vendors
The Shopify changes to review when your store buys from multiple vendors.
Buying Season · · 3 min read
The Market Checklist: Before, During, and After
Before you go, while you’re buying, and when you’re back: a practical checklist for market.
Store Operations · · 3 min read
Short Shipments Are Costing You More Than You Think
Short shipments are one of retail's most expensive invisible problems.
Guides
Receiving in Shopify
What Shopify does and does not do when a wholesale shipment arrives, and how receiving against the original purchase order works.
Switching from Stocky
Stocky retired August 31, 2026. What moved into Shopify natively, what does not, and how to bring your open orders across.
20 Creative Ways to Build Community
A free playbook of practical ideas for building real community around your store. No fancy tools required.