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“We know the job because we've done the job — and we built the tool we wished we had.”

Invoe is built by two people who ran a multi-vendor store, got the purchase orders wrong by hand for years, and could never find software that understood the shape of the work.

In retail
Since 2008
Built and sold
Amor Lafayette, 2014–2024 — a store and an online shop
Based in
Charleston, South Carolina
Live on the App Store
Since May 2026

Why we built this

I've been in retail since 2008. I spent ten years building, scaling, and selling Amor Lafayette, a women's clothing company with a real store and an online shop. Over those years I watched tool after tool pop up for e-commerce. None of them got what it's actually like to run a multi-vendor brick-and-mortar store.

So we built the one we wished we had.

We're all in that the next big thing in commerce has been there all along: community builders and curators, just now armed with better tools to compete against the big guys.

Victoria and Michael Winter, founders of Invoe

Victoria & Michael Winter, founders

When your products show up with real descriptions and clean data, local shoppers find you. That's what this is about.

Instead of our team hand-typing SKUs and building purchase orders line by line, we simply upload the vendor-generated purchase order, and Invoe automatically generates it into a format that's ready for receiving. That alone has saved a significant amount of staff time each week.
Lindsey Bowen, Head Buyer · The Backpacker

The Ease Co

Want hands-on help with your inventory systems?

The Ease Co is our consulting arm, where we work one-on-one with multi-vendor retailers on migrations, optimization, systems structuring, and more.

Visit The Ease Co

Rather talk to us?

Thirty minutes, on one of your own vendor orders.

Let us walk you through it
Or see what we built