Faire is great for discovery. You find new vendors, get flexible payment terms, and free returns on opening orders. If you buy on Faire, you can connect it to Shopify and sync product data automatically.
But there's a catch that most retailers discover after the fact: the product data that syncs from Faire is shaped for Faire's marketplace, not for your store.
What Faire imports look like
When products sync from Faire to Shopify, you get Faire's product titles, Faire's descriptions, Faire's photos, and Faire's categorization. That's fine for Faire's marketplace where every brand looks the same. It's not fine for your store, where your catalog should reflect your voice, your pricing, and your customer.
Descriptions are often generic wholesale copy that no customer wants to read. Photos may be formatted for marketplace grid view, not your product pages. Titles might include brand names or codes that make sense on Faire but clutter your catalog.
And none of this accounts for vendors you don't buy from on Faire. Most multi-vendor retailers buy from a mix of Faire, direct-from-brand, market orders, and rep-placed orders. Faire's import only handles one slice of your buying.
Side by side
| Feature | Faire Import | Invoe |
|---|---|---|
| Product descriptions | Faire ImportWholesale copy from Faire | InvoeWritten in your brand voice |
| Product images | Faire ImportFaire marketplace photos | InvoeVendor images, formatted for your store |
| Pricing control | Faire ImportWholesale cost syncs — you set retail | InvoeMarkup rules per vendor, MSRP detection |
| Works with non-Faire vendors | Faire ImportNo — Faire orders only | InvoeYes — any vendor, any format |
| PO format | Faire ImportFaire orders only | InvoePDF, photo, spreadsheet, email |
| Vendor CRM | Faire ImportFaire messaging only | InvoeFull — terms, contacts, history, stats |
| Receiving workflow | Faire ImportNo | InvoeYes — verify against PO |
| SEO optimization | Faire ImportNo | InvoeYes — titles, descriptions, tags |
| Review before publish | Faire ImportProducts sync directly | InvoeStaging area — you review first |
| Landed cost tracking | Faire ImportNo | InvoeYes — shipping, fees, true cost |
The bigger problem: catalog consistency
If half your products come from Faire and half come from direct orders, your catalog ends up with two different voices. Faire products have marketplace descriptions. Direct products have whatever someone typed into Shopify. Neither is great.
Invoe processes everything through the same pipeline. Whether you bought on Faire, ordered direct, or wrote a PO on a napkin at market — every product gets the same treatment. Descriptions in your brand voice, consistent formatting, proper SEO, vendor records captured.
Use both
Faire is a great place to find and buy from new vendors. We're not suggesting you stop using it. But when those products need to go into your Shopify store looking like they belong there, that's where Invoe comes in.
Buy on Faire. Upload the order to Invoe. Get clean products that match your catalog, your voice, and your customer. Same workflow you use for every other vendor.